Building and monetizing culture for the masses is very lucrative and one of the best ways to truly capitalize on this is through Black media ownership. Detavio Samuels, CEO of REVOLT Media (founded by Sean ‘Diddy’ Combs) knows this first-hand and unpacked the broad impact Black-owned media has on investing platform Public.com. Ethnic media shouldn’t be seen as niche, or an accompaniment to mainstream media. It’s a necessary mainstay for cultural connectivity, especially when you factor in that African Americans spend more than $600 billion every year.