Uber’s musical Super Bowl ad unites Sean “Diddy” Combs with a cast of hitmakers to produce a song that will get stuck in people’s heads. 

The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad but the first one promoting membership program Uber One. 

The 60-second ad picks up after the teaser, which showed Uber executives negotiating with Diddy to create a memorable tune for Uber One. Though the hip-hop mogul’s team insisted that “Diddy don’t do jingles,” they agreed that he would produce a hit song.